Consumers like you are relying on the Internet now more than ever before to provide the information they need. And shopping for insurance is no different. The wealth of insurance information available online makes finding free car insurance quotes easy 24 hours a day. You can shop online in your pajamas or your best suit—it's totally up to you!
68 percent of consumers now obtain free car insurance quotes online, compared with only 55 percent by phone, according to a recent survey conducted by Keynote Systems, an Internet research and information management company.
"The Web has caused dramatic shifts in the way consumers research and buy auto insurance," said Bonny Brown, director of research for Keynote Systems. "Consumers…come online because they want information now."
Competitive and Easy
Information and convenience aren't the only things drawing consumers to the Web. The Internet also provides a competitive marketplace which simplifies the purchasing process. With just a little information, companies like InsureMe can provide free car insurance quotes quickly and easily—take full advantage of competitive pricing.
Local auto insurers know you're looking for the best deal out there, and they know you want it quickly. The Internet provides a place for them to "show you their wares" and beat out their competitors, a highly motivating factor. This gives you the advantage of conducting your own price and coverage comparisons, an essential part of making a wise purchasing decision.
The Wave of the Future
Searching for free car insurance quotes online is becoming increasingly common. A most recent study by the Insurance Research Council (IRC) shows that 40 percent of consumers currently using the Internet, and 24 percent overall, plan to shop for auto insurance online in the future. This anticipated growth reflects the gradual lifestyle change accompanying the emergence and popularity of the Internet amongst today's more savvy shoppers.
"The growth of the Internet, coupled with the convenience it provides, [is] beginning to intrigue auto insurance consumers," said Elizabeth A. Sprinkel, senior vice president of the IRC.
Keynote's study confirms these findings, reflecting an 87 percent willingness amongst their respondents to visit Web sites with the intention of obtaining free car insurance quotes.
It Just Makes Sense
Why wouldn't you shop for free car insurance quotes the easiest way possible? Online insurance shopping just makes sense. The Internet enables millions of consumers to get the information they need, compare policies and prices…and go on with their lives.